Friday, March 30, 2012

empathy emotion

"empathy is walking a mile in someone else's shoes" - henryFord

empathy or emotion can be delivered trough advertising but it is not such an easy work!
to make people aware and touch by the advertisement is like your taking an exam but never pass it.

the main objective to include empathy in advertisement is to capturing minds and hearts.

it can be divided into two which is positive and negative.

there is a TVC that i found very creative on how they play the emotion to capture people minds to think.
this ad is about anti-domestic violence. for me the message is there and people can understand what is all about. the way they using the kids is great.

by using TVC, the message is easy to be channel but how about if using only a stiff picture.
that is not easy. but i found one print ads that for me a single picture tells everything.
this is CREATIVE!
this print ads can give you many meaning.
we know scorpion and tarantula is one of the most dangerous animal on the earth
so they using this animal to show that AIDS is dangerous just like these animal.
just like the tagline
"without a condom you're sleeping with aids.protect yourself"
i think the picture tell perfectly!


what is creative?
are you creative?
define me creative..

creative is subjective.people can say anything on what they are thinking about creative.
for me,creative is me!haha

creative can be delivered in many ways. one of the way to channel your creativity is by tvc. this is for mass audience.

what i want to show now is one of the international advertisement that for me is creative.
this is an advertisement about an airline company Air newzeland. for me this is wayyy to you ever think to do such kind of advertisement?
from this ad, what Air Newzeland want to tell is there is nothing to hide and its shown in their ads.

everyone can be creative. this one ads is from our local people. freshly home made from Malaysia. is a cokodok iklan but what i like is on how the people play with imagination.
at the end it is just a cokodok advertisement.

that's just only an example on about what is creative. not only in TVC, you can see creative in many medium and no surprise your words also can be define as creative.
so, there is no boundaries in creativity.
 spread the colour!